Honda Motor Co.-affiliated startup Ashirase, Inc. has introduced a new device designed to assist visually impaired individuals in reaching their destination. The device, called “Ashirase 2,” is worn on the shoes and uses vibrations to guide users based on information received from a smartphone app.
Once the destination is entered into the dedicated app, the insteps, sides, and heels of the shoes vibrate to indicate whether users are facing the correct direction, which way to turn, and when to make a turn. This helps guide them towards their intended destination.
Ashirase was established as part of a Honda program that encourages employees to create new business units or independent startups. The company developed Ashirase 2 based on feedback received from users of its previous model launched in 2023. The new model is now 15% smaller and weighs only 55 grams per shoe.
To enhance location accuracy, Ashirase incorporated technology used in automated vehicle driving systems. The price for Ashirase 2 is set at ¥54,000 with additional usage fees required.
“We have set a target of selling 2,200 units annually and plan to expand our sales overseas by summer 2025,” said Wataru Chino, CEO of Ashirase.
The introduction of this innovative device aims to provide visually impaired individuals with greater independence and assistance in navigating their surroundings. With its compact design and improved functionality, Ashirase’s Ashirase 2 offers an accessible solution for those who require visual guidance while traveling.