Warner Bros. Discovery (WBD) has appointed a new head of marketing to drive subscription growth across its streaming platforms. Shauna Spenley, a former Netflix marketing executive, will join as the global chief marketing officer of direct-to-consumer on September 3rd. In her new role, Spenley will oversee the global streaming marketing organization for Max and Discovery+. She expressed her excitement about joining the team and praised the content offered by Max, including HBO.
Spenley’s responsibilities will include branding and content marketing, subscriber retention and engagement, marketing science, research, and media. She will report to JB Perrette, CEO and president of global streaming and games at Warner Bros. Spenley is confident in their ability to capitalize on Max’s recent momentum and establish it as a top global streamer.
Prior to joining Warner Bros., Spenley served as president of entertainment at Riot Games where she oversaw the company’s expansion into film, television, music, IP strategy, and consumer products. Before that, she held various senior leadership roles at Netflix for 15 years.
Perrette praised Spenley’s expertise and achievements while expressing confidence in her ability to deliver outstanding results for Warner Bros. Discovery. Meanwhile, Patrizio Spagnoletto will continue with the company during the transition period after playing a significant role in spearheading Max’s original market strategy.
Spenley is expected to collaborate closely with other divisions within Warner Bros., particularly U.S. networks and international teams in order to leverage the company’s assets.
Warner Bros.’ streaming platforms combine popular channels such as HGTV, Food Network TLC Magnolia Network under Max & Discovery+. The Epoch Times reached out for comment but did not receive a response by publication time.
