Analyzing Harris’s Messaging Pivot Strategy

When Vice President Kamala Harris made‌ her debut as a‌ presidential candidate in Milwaukee, she‌ chose Beyoncé’s​ “Freedom” as⁢ her ⁤campaign anthem.⁢ The song served not ‍only to energize the audience but also to convey Harris’ message that‌ fundamental‌ freedoms are‍ at stake in⁤ this election. This theme has been⁢ central to Harris’ speeches since⁣ the ​start of her campaign, setting ⁣her ⁢apart ‍from President Joe Biden’s more ⁣ominous rhetoric targeting former President Donald‌ Trump.

While ‌Harris has not⁣ abandoned that ‍message, she has ⁣adopted a more upbeat tone ‌in⁤ an effort to close the gap with Trump ⁣in ‍key swing states. However,⁢ Republicans ‌are skeptical of the Democrats’ focus on⁢ freedom and‌ patriotism, dismissing it as empty rhetoric.

Democrats argue that ⁤their definition of freedom includes the ⁢ability⁣ to make a ⁣better life ​for oneself and have control over‌ healthcare decisions. They believe that their emphasis on positive liberty—where ‍state government empowers individuals—is a winning theme.

At the Democratic ‍National ​Convention (DNC), patriotism was also highlighted through displays of American flags and chants of ⁢”USA.” Democrats presented their love for ⁣country as inclusive​ and‍ welcoming ​to all kinds⁤ of people.

Trump, ​who has long ⁤invoked patriotism⁢ with his “Make America Great Again”⁢ slogan and prominent display of American flags at his rallies, ⁤sees this messaging strategy⁢ from​ Harris ⁢as an attempt⁣ to take away language traditionally associated with Republicans.

Political science‌ professors David Schultz and Aaron Dusso view​ Harris’ focus on patriotism and freedom as smart ‍moves that appeal both to⁢ centrists and progressives while ⁢reclaiming ‌language from ⁢Republicans.

However, critics⁢ like former Republican presidential candidate Vivek Ramaswamy ⁤argue ​that voters ‍will demand substance behind ⁤these rhetorical appeals. They​ question whether Democrats can‍ deliver ⁢on their promises ⁣without leading to centralized government control.

Furthermore, Senator ‌James Lankford raises concerns about Harris’ shifting stance on immigration since becoming the Democratic nominee. ⁣He ‍accuses her of ⁤not ‌participating in negotiations regarding border security ​legislation⁣ despite‌ claiming support for securing the border during her 2019 presidential bid.

As ⁣Kamala Harris ⁣continues campaigning, political science professor Robert Y. ‌Shapiro suggests she must navigate carefully when it comes to immigration​ policy by striking a balance between ⁤responding to public opinion while addressing issues like climate⁢ change and healthcare⁤ incrementally.

both sides⁤ recognize‌ the​ importance of framing their campaigns ⁣around concepts like freedom and patriotism but differ in how they interpret these ideas‍ within their⁣ respective platforms.

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