Casio Computer Co. is set to enter the clothing market with a new line of highly durable products, drawing inspiration from their flagship G-Shock wristwatch. The company aims to leverage the strength of the G-Shock brand to expand its reach in the fashion industry.
The initial offering will be a fade-resistant black T-shirt, designed with longevity in mind. Instead of dyeing the fabric, Casio opted for dyed polyester threads to ensure that the color remains intact over time. Additionally, double threads made by intertwining two strands were used to enhance durability. To minimize wrinkles in key areas such as the neck and sleeves, a special stitching technique was employed.
According to Casio, extensive tests have been conducted on the T-shirt’s resilience. Light resistance tests simulating 10 years of sunlight exposure revealed that most of its color remained intact. Furthermore, abrasion resistance tests involving repeated rubbing by a machine confirmed its strength and durability.
While Casio has previously sold T-shirts featuring illustrations of G-Shock watches and other items, this marks their first foray into clothing development from inception. Depending on consumer response and demand, Casio may consider expanding their product range to include pants, bags, hats, and more.
G-Shock watches were introduced by Casio in 1983 and have since gained immense popularity worldwide. With over 150 million units shipped across more than 140 countries, these watches revolutionized the industry by offering shock resistance against drops and impacts – challenging traditional notions that watches are merely decorative accessories.
As Casio ventures into apparel with their new line inspired by G-Shock’s durability and reliability ethos, it remains to be seen how consumers will respond to this expansion beyond timepieces into everyday wearables.