Travel Guide Series, Snack Company Collaborate On Spicy Snacks; New Rice Crackers Will Incorporate Tastes From Global Dishes

Nagaoka-based snack company, Iwatsuka Seika Inc., is teaming up with the highly-regarded Chikyu no Arukikata travel guidebook series to release a new line of products. These will add an extra dimension to Iwatsuka Seika’s popular “The Hitotsumami” line of beika (stick-shaped rice crackers) and incorporate the spices and flavours found in dishes typical of areas around the world. The new products will only be available for a limited time, starting on June 3.

Courtesy of Iwatsuka Seika Inc.
Iwatsuka Seika and Chikyu no Arukikata’s collaborative products

Chikyu no Arukikata is an esteemed travel publication that has been around since 1979. Its pages contain information about more than 160 countries and regions. Although the series is well-known for providing insider travel tips, it has recently been used as a brand for producing collaborative food products such as retort pouch curries and instant ramen noodles. However, this is the first time it has been used alongside rice crackers.

For this project, five spice dishes from around the world have been selected by the Chikyu no Arukikata guidebook editors. By carefully tasting the selected snacks multiple times, the editors were able to infuse these distinctive flavours and create snacks with just the right amount of heat, umami and intensity to make each bite a global food experience. In order to reflect the guidebooks that inspired them, the products are packaged to resemble the guidebook cover and make them even more appealing to travel and snack enthusiasts alike.

Representatives of Iwatsuka Seika have said, “We have created tastes that let people experience the world through rice crackers. The best season for beer is about to start. We hope people will enjoy these snacks with beer."

The first three flavors available, Garlic Shrimp, Tom Yam Kung, and Harissa Chicken, will be sold in supermarkets across Japan starting from June 3. An upcoming second batch of flavours, Bouillabaisse and Jerk Chicken, will become available to customers on July 8th.

Whether customers are searching for an experience that reflects their globe-trotting passions or a simple, yet delicious snack to enjoy with their weekend beers, this line of rice crackers offers a unique fusion of captivating flavour and design that sets it apart.


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