A recent nationwide survey conducted by The Yomiuri Shimbun revealed that 90% of respondents believe that the introduction of Originator Profile (OP) technology should be promoted. OP is a technology designed to identify the disseminators of information on articles and advertisements online. Only 6% of respondents disagreed with its promotion.
The survey also found that 89% of respondents feel uneasy about the spread of disinformation online, while only 8% do not share this concern. Interestingly, among those who feel uneasy, 93% believe that the introduction of OP should be facilitated, along with 76% of those who do not feel uneasy.
When asked about their expectations for OP being introduced, respondents provided multiple answers. The majority (61%) expressed hope that it would help curb the dissemination of disinformation and extremist information. Additionally, 55% believed it would make it easier to find reliable information, while 52% thought it would encourage disseminators to put out correct information more diligently.
The OP Collaborative Innovation Partnership, consisting of media organizations and other entities, plans to implement OP in practical use by 2025. In June, they released the OP Charter which outlines the basic principles for this technology and defines it as an indicator for judging authenticity and reliability.
This survey was conducted ahead of Newspaper Week which commences on Tuesday. The Yomiuri Shimbun surveyed a total of 3,000 eligible voters across Japan from August 20th to September 26th. Out of these participants, a total of 2,025 individuals responded to the survey.