Apple’s Latest Attempt to Avoid Patent Dispute Fails, Halting Online US Sales of 2 Watch Models

Apple’s online sales of two popular models of its internet-connected watch in the United States have been halted following a recent patent dispute setback. The Apple Watch Series 9 and Ultra 2 have been made unavailable for order online as the tech giant faces legal challenges over intellectual property claims by medical technology company Masimo.
The move comes after the International Trade Commission rejected Apple’s attempt to circumvent an October order preventing the company from using certain technology underlying the Blood Oxygen measurement feature on the Series 9 and Ultra 2 watches. This legal battle has led to the temporary suspension of sales for these two models.
The dispute between Apple and Masimo has been ongoing for some time, with Masimo claiming that Apple used its patented technology without permission in its Apple Watch models. This legal challenge has resulted in setbacks for Apple, impacting its ability to sell and distribute these popular devices in the United States.
As a result of the ongoing legal battle, the availability of the Series 9 and Ultra 2 watches for online orders has been affected. This has caused inconvenience for consumers who were looking to purchase these models, as they are now unable to do so through Apple’s online store.
The latest development in the patent dispute has put a spotlight on the challenges that tech companies face when it comes to intellectual property rights and legal battles. The outcome of this case could have broader implications for the technology industry as a whole, as it raises questions about the use of patented technology in popular consumer devices.
In response to the suspension of online sales for the Series 9 and Ultra 2 watches, Apple has had to redirect consumers to other models that are still available for purchase. This has resulted in a shift in the company’s sales strategy, as it looks to navigate through the challenges posed by the ongoing legal dispute.
Despite the setback in the United States, Apple continues to sell its products in other markets around the world. However, the impact of the patent dispute on the company’s sales and distribution efforts in the United States remains a cause for concern as it navigates through the legal challenges.
The suspension of online sales for the Series 9 and Ultra 2 watches underscores the importance of intellectual property rights and the legal complexities that arise when it comes to technology patents. As Apple continues to grapple with this dispute, it faces challenges in maintaining its market presence for these popular wearable devices.