It’s Not Going Broke—Relationship Investing (36)

id5541483 StockCoshutterstock 1386446054 - The Japan Weeknd Magazine
You won’t hear the phrase “the company’s not going broke” uttered by anyone holding a stock at a profit—only at a loss. It’s one of the poorest excuses I’ve ever heard for retaining shares in various stages of decline. Is this really a basis on which to hold a stock? Or an investment strategy? By thinking this way one doesn’t have to address the fact that they’re under water in their investment. I’d say they have a problem dealing with the situation and the four words in the title allow them an “out.”…

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