Mastercard launches Shopping Muse, an AI-powered shopping assistant

Mastercard is launching a new generative AI shopping tool called “Shopping Muse” that is designed to help users get personalized product recommendations. The tool is powered by Dynamic Yield, a personalization company that was acquired by Mastercard in April 2022. Mastercard says the idea behind Shopping Muse is to “revolutionize how customers search for and […]

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