Walmart the Latest Firm to Announce Pulling Ads From X

Walmart stated on Dec. 1 that it has pulled advertisements from X, joining a list of big advertisers to leave the platform formerly known as Twitter.
“We aren’t advertising on X as we’ve found some other platforms better reach our customers,” Walmart said in a statement.
Although Walmart announced its pullout on Dec. 1, Joe Benarroch, head of operations at X, said the retail giant had already stopped advertising on the platform a while ago.
“Walmart has not advertised on X since October, so this is not a recent pause; the company has just been organically connecting with its community of more than one million people on X,” Mr. Benarroch said in a statement….