McDonald’s Plots Rapid Growth With 10,000 New Stores, Loyalty Expansion

id5542916 McDonalds restaurant - The Japan Weeknd Magazine
McDonald’s is planning to open about 10,000 restaurants globally by 2027, in what could be the fast-food giant’s fastest period of growth in its history, it said on Wednesday.
The company also laid out plans to double sales from its loyalty program to $45 billion and increase the user base to 250 million customers by 2027. The program currently has 150 million users, generating over $20 billion in annual system-wide sales.
Despite choppy U.S. consumer spending, McDonald’s has remained largely unaffected, thanks to its affordable menu items, aggressive promotions, and marketing campaigns.
CEO Chris Kempczinski said during the company’s investor day he was a little bit wary of making any predictions about next year, because the company has seen the consumer to be “very resilient.”…


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